Day-boat catch, wild Bay Area species, and fishmongers who know the difference between line-caught and trawled. San Francisco sits on one of the most productive fishing coastlines in the world.
The fish at a real fishmonger was probably in the water yesterday.
Most seafood sold in American grocery stores has been frozen, shipped internationally for processing, re-frozen, and shipped back. The label says "Product of USA" because it was caught here — but it left and came back.
San Francisco has Dungeness crab in the bay, salmon off the Marin coast, halibut at Half Moon Bay, and rockfish year-round. A real fishmonger bought it off a boat this morning.
SF's seafood guide covers Dungeness country. The same guide is being built for LA's Santa Monica fish market, San Diego's tuna boats, Monterey's sardine legacy, and the Dungeness fleet up through Eureka. California has one of the longest coastlines in the US — and most people who live here eat frozen imported fish.