Producers who do one thing and do it completely. Olive oil pressed from a single grove. Chocolate made from beans sourced from one farm. Bread from a single milling tradition. Honey from hives with a known address.
Single-origin, single-ingredient, fully traceable.
Most specialty food is marketed as special but made at commodity scale. "Artisan" bread from a 50,000-loaf-per-day facility. "Cold-pressed" olive oil blended from five countries. "Small-batch" chocolate that isn't.
The producers in this guide make something specific, from a specific source, in limited quantity — and they can tell you exactly what it is.
The SF specialty goods guide is the foundation. California produces some of the world's best olive oil, wine vinegar, stone fruit preserves, and artisan chocolate — most of it unknown outside the state. The next phase maps these producers across the Central Valley, Central Coast, and Southern California, building a guide to the full California specialty food system.