TRACED / Local
← ALL MARKETS
↑ SAN FRANCISCO · BERNAL HEIGHTS

Alemany
Farmers Market

Operated by Foodwise (formerly SF Real Estate Division) · Est. 1943
SATURDAY
6 AM – 3 PM
75–90 vendors · year-round
PARKING
Free on-site
Large lot · easy access from 101/280
YEAR-ROUND CALFRESH / EBT MARKET MATCH WIC ACCEPTED CALIFORNIA CERTIFIED FREE PARKING OLDEST MARKET IN CA
↗ OPEN IN MAPS · 100 Alemany Blvd, San Francisco
FEATURED VENDORS · SATURDAY MARKET
Tomatero Organic Farm
Dry-farmed tomatoes & organic produce · Watsonville, CA
CERTIFIED ORGANIC ▼
Tomatero is stationed near the market entrance and is one of the first stops serious shoppers make. They are best known for dry-farmed Early Girl tomatoes — the same technique as Dirty Girl Produce — where irrigation is cut off to stress the plant and concentrate flavor. The result is a smaller, denser, more intensely flavored tomato that no commercial grocery can stock because it won't survive the supply chain. Organic strawberries, blackberries, and crisp greens are year-round anchors. Tomatero has been coming to Alemany long enough that regulars plan their Saturdays around what's in season there.
WHAT THEY BRING
☀ Dry-farmed Early Girls (Aug–Oct) ☀ Strawberries (Apr–Nov) ☀ Blackberries (Jun–Sep) 🍂 Winter squash (Oct–Jan) Organic greens Heirloom tomatoes Peppers
Location: Watsonville, Santa Cruz County
Certifications: Certified Organic
Also at: Noe Valley Saturday market
SAT
Twin Girls Farm
Stone fruit & citrus · San Joaquin Valley
▼
Robert and his team have been at Alemany long enough to be considered fixtures. They set up about a third of the way down the market and sell seasonal fruit with a focus on stone fruit in summer and citrus and persimmons through fall and winter. The farm operates across microclimates in the San Joaquin Valley, which lets them extend their stone fruit season longer than most single-location farms. Regulars know to arrive early for peaches and pluots in summer — they move fast at Alemany's prices.
WHAT THEY BRING
☀ Peaches (Jun–Sep) ☀ Pluots & Plums (Jul–Sep) 🍂 Persimmons (Oct–Dec) 🍊 Citrus (Dec–Apr) 🍂 Pomegranates (Oct–Nov)
Location: San Joaquin Valley, CA
Known for: Exceptional summer peaches and fall persimmons
SAT
Far West Fungi
Gourmet & medicinal mushrooms · Moss Landing, CA
▼
The Garrone family has been cultivating specialty mushrooms in Moss Landing since the late 1980s, making Far West one of the longest-running gourmet mushroom operations on the West Coast. At Alemany, they bring a rotating selection of cultivated and foraged varieties — from everyday cremini to lion's mane, maitake, king trumpet, and reishi. The mushrooms are grown in controlled conditions without pesticides. The stall also stocks dried mushroom products and mushroom growing kits. Far West is one of the market vendors with a presence across multiple SF markets and a retail shop in the Ferry Building.
WHAT THEY BRING
Shiitake Lion's Mane Maitake King Trumpet Oyster mushrooms Reishi Dried mushrooms Growing kits
Location: Moss Landing, Monterey County
Family: Garrone family operation
Also at: Ferry Plaza Sat/Tue/Thu, Alemany, Ferry Building retail shop
SAT
City Fish Company
Direct-sourced seafood · Bay Area
▼
Allan, a retired fisherman, and his cousin Sean run this seafood stall at the far end of the market. They source directly from the fishing community, which means they can price below comparable markets while still selling quality fish. They are one of the only seafood vendors at Alemany. Dungeness crab in winter is the draw that brings people from across the city. Black cod and halibut run year-round. The fish arrive fresh and sell out early — this is not a stall for 1pm shoppers.
WHAT THEY BRING
🦀 Dungeness Crab (Nov–May) Black Cod (year-round) ☀ Halibut (Apr–Oct) Rock Cod Fish Heads for stock
Notes: Arrive early — sellout likely by 11am on busy weekends
Pricing: Competitive, below Ferry Plaza equivalents
SAT
Panorama Baking Company
Artisan breads & pastries · Bay Area
▼
Panorama operates the main baked goods stall near the Alemany Boulevard end of the market. They bring a wide range of sourdough and sandwich loaves, focaccia, croissants, scones, and seasonal pastries. The baking is done fresh overnight for the Saturday market. At Alemany's price points, this is one of the best-value artisan bread stalls in the city.
WHAT THEY BRING
Sourdough loaves Sandwich bread Focaccia Croissants Scones Seasonal pastries
Web: panoramabaking.com
SAT
Yerena Farms
Organic strawberries & berries · Watsonville, CA
CERTIFIED ORGANIC ▼
The Yerena family has been growing organic strawberries and berries in Watsonville for over 40 years, and they have been selling at the Alemany market for roughly as long. Watsonville sits at the northern edge of the Pajaro Valley, one of the best strawberry-growing microclimates in the world — coastal fog keeps temperatures cool, and the sandy loam soils drain well. Yerena's certified organic berries are one of the most anticipated seasonal offerings at the market. Their presence at Alemany is one of the longest-standing vendor relationships at any SF market.
WHAT THEY BRING
☀ Strawberries (Mar–Nov) ☀ Raspberries (Jun–Sep) ☀ Blackberries (Jun–Sep)
Location: Watsonville, Santa Cruz County
Certifications: Certified Organic
History: At Alemany for ~40 years
SAT
Ferrari Farms
Organic apples, stone fruit & nuts · Central Valley
CERTIFIED ORGANIC ▼
Ferrari Farms is a reliable year-round anchor at Alemany, best known for organic apples that span the entire apple season from early summer through winter. In summer they bring stone fruit — peaches, plums, cherries — plus almonds and walnuts in fall. Their position near the market entrance makes them an early stop for produce shoppers doing a complete weekly shop.
WHAT THEY BRING
☀ Peaches & Plums (Jun–Sep) ☀ Cherries (May–Jun) 🍎 Apples (Jul–Feb) 🍂 Almonds & Walnuts (Sep–Nov)
Certifications: Certified Organic
Web: ferrarifarms.com
SAT
El Huarache Loco
Traditional Mexican street food · SF-based
▼
Lorena Topete has operated El Huarache Loco at Alemany and the Ferry Plaza for years, serving traditional Oaxacan and Central Mexican street food. Huaraches are oval masa sandals topped with beans, salsa, and various proteins — a Mexico City street food that is difficult to find well-executed in the Bay Area. The line at El Huarache Loco on Saturday mornings is a reliable indicator of quality. Lorena won the CUESA Farmer-Chef Connection award and has been cited by SF Chronicle food writers as one of the best prepared food vendors at any SF farmers market.
WHAT THEY SERVE
Huaraches Tlayudas Tamales Memelas Quesadillas Aguas frescas
Web: huaracheloco.com
Also at: Ferry Plaza Saturday
SAT
WHAT'S IN SEASON · BAY AREA · FEBRUARY–MARCH
NOW
Citrus · Blood oranges · Meyer lemons · Navel oranges · Kale & chard · Root vegetables · Leeks · Winter squash · Cabbage
COMING SOON
Strawberries (Mar–Apr) · Asparagus (Mar–May) · Fava beans (Mar–Apr) · English peas · Artichokes · Spring onions
ABOUT THIS MARKET

The Alemany Farmers Market opened on August 12, 1943 — during World War II — when the Victory Garden Council and regional farmers started it as a way to sell surplus produce that federal wartime restrictions would otherwise have wasted. It is the oldest continuously operating farmers market in California and the first of its kind in the state. It began at Duboce Avenue and Market Street and moved to its current Bernal Heights location in 1947.

Known affectionately as "The People's Market," Alemany draws up to 90 farms and food vendors and more than 3,000 shoppers every Saturday. Unlike the Ferry Plaza, the emphasis here is affordability and diversity — Asian vegetables like bitter melon, luffa squash, and Chinese mustard greens sit alongside heirloom tomatoes, boysenberries, and pomegranates. The market has historically been operated by the City and County of San Francisco; as of February 2026, Foodwise (which also runs the Ferry Plaza) took over operations. CalFresh EBT, Market Match, and WIC are all accepted.