The Ferry Plaza Farmers Market opened in 1993 at the San Francisco Ferry Building, founded after the Loma Prieta earthquake by people who wanted to rebuild a public gathering space centered on local food. It is operated by Foodwise (formerly CUESA), a nonprofit whose mission is to cultivate a sustainable food system through farmers markets and education.
The Saturday market draws over 100 vendors and is one of the most visited farmers markets in the United States. Foodwise offers CalFresh EBT acceptance and Market Match — a program that doubles the value of EBT benefits spent at the market, making locally grown food financially accessible. Free cooking demos run every Saturday at the Foodwise Classroom tent.