The Fillmore Farmers Market operates every Saturday year-round in the Fillmore Center Plaza at O'Farrell and Fillmore Streets — the heart of San Francisco's historic Fillmore District, also known as the "Harlem of the West" for its central role in Black American jazz culture from the 1940s through the 1960s. The market is operated by PCFMA (Pacific Coast Farmers' Market Association), the oldest and largest certified farmers' market association on the West Coast.
The market is deliberately smaller than Ferry Plaza or Alemany — roughly 14 vendors — which gives it a neighborhood intimacy that larger markets can't replicate. The defining feature is weekly live jazz that starts around 10:30am, a deliberate nod to the neighborhood's musical history. Situated one block from Japantown, the market draws a diverse mix of Western Addition, Japantown, and Lower Pacific Heights shoppers.